2–4 September 2018 • Olympia London • Trade Only

Belgian Boys - Rendered on: 18/12/2017 16:50:10
Belgian Boys

Belgian Boys Back

Stand:

1910a

Hall:

National Ground

Section:

Speciality Chocolate Trail

Contact Details:

Belgian Boys
140 Carolyn Blvd
Farmingdale
New York
11735
Tel. 1631 393 3621

Country:

United States

Company Profile:

We are the Belgian Boys, we will excite and give your taste buds something to look forward by introducing to you the finest goodies, sweet treats and delicacies from Europe.

Company Website:

www.belgianboys.com

Products:
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Mini Cookie Stash

Our favorite cookie butter cookies in a cute mustache shape! Perfect 1 oz bags to nosh “on the go”. We are launching a social awareness campaign YOUR - You Rock It, We Give It. Simply snap a pictur...

Crepes & mini Pancakes

Belgian Boys Crepes & Mini Pancakes let you be the artist of creating your own recipes. Our Artisanal Crepes & Mini Pancakes taste just like home made. It is easy, fast and convenient. Once you tr...

Liege Waffles

Authentic Liege Wafels are one of life’s great indulgences - caramelized sugar glistening on the most delicious sweet treasure beneath. This waffle is made of 100% fresh dough instead of the typica...

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Product Categories:

Biscuits (sweet) | Frozen Speciality Produce, Sweet | Christmas Ranges

Downloads:
2017 Belgian Boys UK Catalogue
Press Releases:

Aug 10, 2017

Belgian Boys is among the Great Taste winners of 2017

View the whole press release

Great Taste, the world’s most coveted food awards, which celebrates the very best in food and drink, has announced the Great Taste stars of 2017. Out of over 12,300 products to be judged, Belgian Boys was awarded a 1-star Great Taste award, which means judges dubbed it simply delicious for its Mini Cookie Stash! Judges described as, “Delicious crunchy biscuits with clever spicing and well-judged sweetness.”
Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges.
PRESS RELEASE August 1st, 2017

“We, at Belgian Boys are all very proud to have been awarded with the Great Taste Award. It gives us the opportunity to share the treats that I and Joel grew up with in Belgium with customers worldwide” says Belgian Boys founder, Greg Galel. “We believe in bringing Europe’s finest goodies to the world by offering premium ingredients and appealing to a modern day consumer. With the introduction of our mustache shaped cookie butter cookies we seek to involve the consumer and raise awareness for their affiliated charities”
Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. There were 12,366 Great Taste entries this year. The panel of judges included; chef, food writer and author, Gill Meller, MasterChef judge and restaurant critic, Charles Campion, author and chef, Zoe Adjonyoh, baker, Tom Herbert, and food writer and baking columnist Martha Collison as well as food buyers from Fortnum & Mason, Selfridges, and Harvey Nichols.

ABOUT Belgian Boys:
Our story begins with Skinny & Chubby, two friends now living in New York and missing the fine European goodies from their Belgian childhood. In 2014, their dream became a reality and Belgian Boys was born. The concept was to manufacture premium products in Europe and share these extraordinary snacks and goodies worldwide. With competitive pricing, whimsical “disruptive” packaging and unparalleled energy and passion, we follow the boys, on their journey as they stir up trouble and share their love for authentic European treats.

For more information, please contact:􏰀􏰁􏰁 􏰁 􏰁 􏰁 􏰁 􏰁􏰁􏰁􏰁􏰁􏰁􏰁􏰁􏰁
Anouck Gotlib - 917-743-5626 - anouck@BelgianBoys.com www.belgianboys.com Instagram: @BelgianBoys | Twitter: @BelgianBoys | Facebook: @BelgianBoys | 􏰁

Jul 4, 2017

Belgian Boys Cookie Butter Cookies available on select Delta Air Lines Flights

View the whole press release

Beginning June 2017, Belgian Boys’ newest tasty treat will be available on select Delta Air Lines flights as a snack in the Delta One cabin outbound from European destinations to the U.S.
Speculoos has been Belgians favorite spiced biscuit for decades and has won the hearts of many Americans in recent years. It has gained popularity both as a complimentary onboard treat as well as in retail. Today, Belgian Boys is putting a modern twist on the classic biscuit, with the introduction of mustache shaped, speculoos cookie butter cookies. The “Mini Cookie Stash” is presented in a whimsical, single serve pouch featuring Skinny and Chubby, the company’s icons. These on-the-go cookies snacks are all natural, nut free, non-GMO, kosher and made without Palm Oil.
“I am very proud to have the opportunity to share the treats that I grew up with in Belgium with customers worldwide through our partnership with Delta,” said Belgian Boys founder, Greg Galel. “We believe in bringing Europe’s finest flavors to the world by offering premium ingredients and appealing to a modern day consumer.”
Belgian Boys products can also be found at CIBO EXPRESS Stores across U.S. airports.
Offering Belgian Boys “Mini Cookie Stash” on board is part of Delta’s larger strategy to offer a variety of locally-sourced fare from communities worldwide to customers.
Rock that Stash
Our Cookie Butter Cookie introduction combines a single great product with a charitable initiative offering a way to both share our European treats and engage consumers. “We tried to find the most appropriate way to give back that stand in line with our company values, while keeping up with trends out there.” Said Greg Galel about #RockThatStash. People buying the products are encouraged to post a selfie of them “rocking the stash” on social Media and nominate a charitable organization they like or relate to. Once a month one picture with a charity nomination is selected and part of that month’s Mini Cookie Stash proceeds will be donated.
About Belgian Boys
Our story begins with Skinny & Chubby, two friends now living in New York and missing the fine European goodies from their Belgian childhood. In 2014, their dream became a reality and Belgian Boys was born. The concept was to manufacture premium products in Europe and share these snacks and goodies worldwide. We combine competitive pricing, whimsical, vibrant packaging and unparalleled energy and passion to appeal to a younger, modern market. Follow the boys, on their journey as they stir up trouble and share their love for authentic European treats.
For more information, please contact:􏰀
www.belgianboys.com - Anouck Gotlib - 917-743-5626 - anouck@BelgianBoys.com Instagram: @BelgianBoys | Twitter: @BelgianBoys | Facebook: @BelgianBoys | !

Jul 4, 2017

BELGIAN BOYS launches Palm Oil Free Mustache-Shaped Cookie Butter Cookies

View the whole press release

Belgian Boys, a company that manufactures premium European goodies and treats continues to innovate the Imported snack category with their new product launch “Mini Cookie Stash - Cookie Butter Cookies”.
“We wanted to bring a twist to our national Belgian cookie, the original Speculoos. With the introduction of our mustache shaped cookie butter cookies we seek to involve the consumer and raise awareness for their affiliated charities” says Greg Galel, President of Belgian Boys.
The mini Cookie Stash come in a cute 28g pouch, perfect to nosh “on the go”. Belgian Boys cookie butter cookies stand out from the current speculoos on the market as their cookies are Palm oil free. In addition, the cookies are Nut free, Non GMO, made from 100% natural ingredients with no artificial additives, kosher certified and come in a serving size below 140 calories/ pouch.
Together with the product launch a project called “YOUR – You Rock It, We Give It” will be introduced. The company is launching a social revolution – By simply snapping a picture while rocking the “Stash” and share it on Social Media following Belgian Boys instructions. The consumer will be able to nominate the charity of their choice for a part of the product’s proceeds. Each month a winner will be posted on Belgian Boys’ official website. For more info: https://belgianboys.com/rock-that-stash/
Pouch Retail price £0.80 / Box Retail price £3.28
ABOUT Belgian Boys:
Our story begins with Skinny & Chubby, two friends now living in New York and missing the fine European goodies from their Belgian childhood. In 2014, their dream became a reality and Belgian Boys was born. The concept was to manufacture premium products in Europe and share these extraordinary snacks and goodies worldwide.􏰀With competitive pricing, whimsical “disruptive” packaging and unparalleled energy and passion, we follow the boys, on their journey as they stir up trouble and share their love for authentic European treats.
For more information, please contact:
www.belgianboys.com - Anouck Gotlib - 917-743-5626 - anouck@BelgianBoys.com Instagram: @BelgianBoys | Twitter: @BelgianBoys | Facebook: @BelgianBoys |

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