2–4 September 2018 • Olympia London • Trade Only

Pipers Crisps Ltd - Rendered on: 18/12/2017 20:22:29

Pipers Crisps Ltd Back




National Ground


Contact Details:

Pipers Crisps Ltd
Wellington House
Elsham Wold
DN20 0SP
Tel. 0044 1652 686 960
Fax 0044 1652 686965


United Kingdom

Company Profile:

Pipers Crisp Co. endeavour to make Britain's tastiest potato crisps. Since 2007 Pipers has won 37 Great Taste Awards and voted Best Snack Brand four years in a row.

Company Website:


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Press Releases:
Page 1 of 4

Aug 23, 2017

Pipers Crisps; premium crisps for today’s snack market

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For many visitors to the Speciality & Fine Food Fair (stand 1520, Olympia London, 03 to 05 September 2017), this will be their first chance to taste the latest addition to Pipers Crisps range of award-winning premium crisps which, between them, have won 37 gold Great Taste Awards since 2007.

Pipers Crisps latest flavour, Atlas Mountains Wild Thyme & Rosemary, is growing significantly in popularity. Gluten-free and suitable for vegetarians and vegans, the new botanical flavours are perfect for pairing with today’s craft gins or to accompany light bites in ‘food to go’ settings - both representing fast-growing market opportunities.

Premium crisps such as Pipers are flourishing within the crowded snack market and are an important ‘must stock’ item for independent retailers. The Pipers Crisps brand is a two-time winner of the prestigious DBA Design Effectiveness Award, reflecting the brand’s strong on-shelf impact, helping to drive retail and foodservice sales. In early 2017 Pipers Crisps was voted ‘Britain’s Best Brand’ of savoury snack for the fifth consecutive year in a survey of independent retailers. The London Stock Exchange Group recently named Pipers as one of ‘1000 Companies to Inspire Britain’, the 2017 report celebrating the UK’s fastest-growing and most dynamic small and medium sized businesses across the UK. The Pipers Crisps brand now has a Retail Sales Value (RSV) of £30 million.
Pipers Contact Details: Tel 01652 686960, www.piperscrisps.com

Aug 22, 2017

Pipers Crisps: when it comes to the crunch, it’s all about the science

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Pipers Crisps has turned to science to ensure it stays ahead of the competition as Britain’s tastiest premium crisp brand.

Lincolnshire-based Pipers Crisp Company has teamed up with food experts at the University of Nottingham to help perfect the potato cooking process and to establish a team of taste specialist within the company. The project, operating as a Knowledge Transfer Partnership (KTP), supported by Innovate UK, was established in 2015 and gave Pipers direct access to the University’s Food Flavour and Sensory Science Laboratories in the School of Biosciences.

Key to the project was the specialist knowledge of PhD student, now Dr, Deepa Agarwal, an expert in food structure, flavour and product development. Inside the science labs Deepa used gas chromatography mass spectroscopy to understand the flavour profile and stability of Pipers crisps. With the help of advanced statistical analysis tools she was able to optimise cooking temperatures and times to minimise waste and enhance shelf life without compromising taste perception.

At the factory Deepa spent 12 months drawing up a detailed training and selection programme to establish a team of specialist, in-house ‘tasters’. Using her sensory science know-how she looked for staff with untapped expertise in all five senses; hearing (to define texture), taste, smell, touch and sight. This team, drawn from across the company from the boardroom to the factory floor, will use their new-found skills in future product development as well as day to day quality control.

This team’s first notable achievement was the launch last year of Pipers Crisps first new flavour for four years; Wild Thyme & Rosemary. This vegetarian flavoured crisp has proved an instant hit with consumers, thanks to its unique flavour combination and the fact that it’s a perfect accompaniment for today’s light lunches on-the-go, and a match made in heaven for on-trend craft gins.

Pipers Crisps founder Alex Albone says: “We’re delighted with the contribution the Knowledge Transfer Partnership has made to our brand, putting real science behind the things we do and giving us sound evidence for our decision making. This will help us raise our quality standards even higher, and allow us to develop further new and successful products in the future. The passion our people have always brought to our crisp making, backed up with the latest science, will help us stay ahead of the competition with even tastier crisps.”
Pipers Contact Details: Tel 01652 686960, www.piperscrisps.com

Jun 15, 2017

Howzat! Win a Pipers Crisps’ deckchair and nominate your ‘Community Team Player’!

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To celebrate its sponsorship of cricket’s National Village Cup, Pipers Crisps is giving consumers the chance to win one of a hundred Pipers’ deckchairs, and is also looking for 500' Community Team Players' .

During 2017, Pipers Crisps is proudly supporting village cricket through sponsorship of one of its most treasured competitions; the National Village Cup. To celebrate, Pipers’ is giving consumers the chance to win a Pipers’ deckchair, the perfect village cricket spectator’s prize, helping them enjoy cricket as it should be.

From 1st April 2017, as part of a seasonal, on-pack promotion, there will be one hundred surprise cards hidden inside random packs of Pipers Crisps. If consumers find a card in their pack, they’ll be able to swap it for one of Pipers’ beautiful and highly sought-after deckchairs. For retailers, foodservice outlets, pubs and bars the on-pack promotion will be supported by social media activity and PoS materials, including counter-top display units, beermats.

Alongside this competition, Pipers is also proudly supporting local communities, looking for the people who make a real difference to them, through activities such as organising cricket teas. It doesn’t have to be cricket related; it might be helping at the local fair, organising litter-picking or doing any one of the hundreds of small tasks that make our local communities tick.

If you’d like to thank your ‘Community Team Player’, Pipers Crisps is asking you to nominate them on the Pipers’ Facebook page, on Instagram or on Twitter using #pipersheroes. Pipers Crisps will choose 500 ‘Community Team Players’ over the summer and each of them will receive a mixed eight-pack box of Pipers Crisps as a small ‘thank you’.

Alex Albone, Founder of Pipers Crisps, says: “We’re proud to support village cricket, and local communities, through sponsorship of the National Village Cup. This fantastic competition supports and promotes the game which brings pleasure to so many people throughout the year. It’s a perfect fit for Pipers, as our crisps are all about provenance, local sourcing and supporting local community spirit in all its guises. Our crisps feature in the focal point of many communities - in the local pub and the village shop - so it feels natural to become involved in village cricket, the game that brings communities together. Recognising and thanking the people, often the unsung heroes, that make these communities tick is something we’re proud to support,” he adds.
Pipers Contact Details: Tel 01652 686960, www.piperscrisps.com

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