2–4 September 2018 • Olympia London • Trade Only

Case Study: Popcorn Shed

Popcorn Shed began as two cousins in their family kitchen trying to perfect indulgent popocorn recipes (before being pushed out into the garden shed in an attempt to clean up the kernals from the family space - hence the name!)

In 2016, the pair decided to launch the Popcorn Shed brand to the wholesale market at Speciality & Fine Food Fair;

“When we first exhibited and launched at the show we had 0 on our balance sheet had just three products. It is now just over a year on and we have seven different products and our turnover is in excess of £100,000 per year. Many of the key accounts that have helped us get here were met at Speciality & Fine Food Fair!”

Laura and Sam returned for the 2017 edition of the Fair – taking a stand within the Discovery Zone – so we caught up with them to find out what’s changed, who they met and what advice they have for next year!

Gourmet Popcorn

So, why the Fair?

For a number of reasons:

  • We had heard great things from other brands who strongly recommended the show.
  • Our gourmet popcorn is a handcrafted, artisanal product and so attending the show was a great fit for us.
  • The show was reasonably priced for start-up brands and had a dedicated area to showcase up-and-coming food and drink brands. 

Within two weeks of exhibiting in 2016 we had orders that more than paid for the cost of the stand, so it was definitely great value for money!

And was that through meeting your target suppliers?

It was; however, the show also introduced us to buyers that weren’t on our target list and should have been. As a result of the show we have exported to USA, Canada, Denmark and Germany which was completely unplanned but a great surprise.

We also gained our first nationwide listing with BP Simply Food petrol forecourts after meeting the buyer at the show - yey!

Our best piece of advice for brands exhibiting for the first time would be to talk to everyone. You never know who you could meet and where the opportunity could take you. 

Popcorn Shed are returning for 2018 – what can we except to see from the brand then?

Being our third year at the show we will be leaving the small producer package  to move to a larger stand, and we’re looking forward to seeing what opportunities the move to a different area will bring.

We’ll still be making the best tasting Gourmet Popcorn in the World! TEXTURE is our game - we have added indulgent Belgian chocolate and roasted pecan nuts for an extra flavour hit and enhanced mouth-feel.

Gourmet Popcorn

If you’re visiting the Fair, don’t forget to POP by Laura and Sam’s stand have a taste and she can tell you more about Popcorn Shed.