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Divine Chocolate Ltd - Rendered on: 30/04/2017 11:26:44 PM

Divine Chocolate Ltd Back

Hall:

Olympia Central

Stand:

3005

Section:

Speciality Chocolate Fair

Contact Details:

Divine Chocolate Ltd
4 Gainsford St
London
SE1 2NE
Tel. 0044 2073 786 550

Country:

United Kingdom

Company Profile:

Divine is the 100% Fairtrade chocolate company owned by cocoa farmers. Our chocolate is natural and delicious with an exciting range of flavours and seasonal products, all in beautiful packaging.

Company Website:

www.divinechocolate.com

Products:
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Divine Milk Chocolate Advent Calendar

Countdown to Christmas with this delightful Advent Calendar. Behind each window is a delicious Divine fairtrade milk chocolate heart and the Nativity story.

Divine After Dinner Mint Thins

Chocolate squares with a soft mint filling. Made with Divine's award-winning dark chocolate.

Divine After Dinner Ginger Thins

Chocolate squares with a soft & spicy ginger filling. Made with Divine's award-winning dark chocolate.

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Product Categories:

Dark Chocolate | Milk Chocolate | White Chocolate | Bars | Fairtrade | Pralines | Christmas Ranges | Easter Ranges | Other Seasonal Ranges | Ethical | Fairtrade | Single Origin

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Downloads:
Divine Chocolate Christmas Range
Press Releases:

Aug 5, 2016

It’s good to share: Divine Chocolate launches NEW Chocolate Tasting Set for autumn 2016

View the whole press release

Divine Chocolate, the only Fairtrade and farmer-owned chocolate company, is launching its biggest piece of innovation in three years with the launch of a book style sharing product, targeting customers for informal sharing and gifting occasions.

The Tasting Set features 12 individually wrapped little bars in six of the brand’s best-selling dark, milk and white chocolate flavours. All Divine’s bars are made with premium ingredients sourced from Fairtrade-certified growing communities around the world including cocoa from Kuapa Kokoo, the cocoa growers co-operative in Ghana who co-own 44% of the Divine company.

Presented in a distinctive book format, the Divine Chocolate Tasting Set opens to reveal flavour notes on each bar and a chocolate tasting guide complete with flavour wheel, conveying the brand’s premium credentials.

The Tasting Set also brings alive Divine’s unique farmer ownership by featuring two of the cocoa farmer members of Kuapa Kokoo, and introduces Divine’s Ghanaian heritage and influence with a guide to the traditional Adinkra symbols which appear across all Divine’s packaging.

The Chocolate Tasting Set has been developed in response to the growing informal sharing chocolate market in the UK which the brand identifies as a key area of growth. Divine Chocolate research indicated 80% of consumers would give the Tasting Set as a gift, 60% would purchase for themselves as a portioned way to enjoy chocolate and 45% would purchase to share.*

The Chocolate Tasting Set seeks to introduce premium chocolate consumers to the Divine brand, encouraging shoppers to enjoy a variety of favourite flavours while trading up to a premium and ethical product, while offering existing fans a format with additional flavour choice.

Charlotte Green, Marketing Director at Divine Chocolate comments ‘We know that chocolate purchases are driven by social occasions, particularly in the run up to Christmas, so are delighted to offer a premium product that works just as well for a gift as for a casual evening with friends. We’re confident new and existing Divine fans will love the variety and taste the Chocolate Tasting Kit offers, as well as the opportunity to learn more about the Ghanaian farmers at the heart of the brand’

The Tasting Set will be available from August 2016 with marketing support from September, amplified during UK Chocolate Week in October 2016. The campaign will included multi-platform consumer outreach through press, social media, events and sampling.

*Divine Chocolate consumer research, % of consumers who agree with usage statements, February 2016

-ENDS-

For further information, samples or photography please contact Gemma Hood at gemma@divinechocolate.com or on 0207 378 6550

Join the Divine chocolate community at
Twitter.com/divinechocolate
Facebook.com/divinechocolate
Instagram.com/divinechocolateuk

Notes to Editor
For more information on Divine Chocolate please visit www.divinechocolate.com
• RRP £5.50 for 180g
• Available at www.divinechocolate.com from August 2016
• Contains 12 individual bars (15g each) with two each of Divine’s 85% Dark Chocolate, 70% Dark Chocolate, Dark Chocolate with Raspberries, Milk Chocolate, Milk Chocolate with Toffee and Sea Salt, and White Chocolate with Strawberries
• Contains soya and milk, may contain nuts and gluten

About Divine Chocolate
• Divine chocolate is made with the finest quality Fairtrade cocoa beans from Kuapa Kokoo, a co-operative of smallholder farmers in Ghana. The cocoa is grown in the shade of the tropical rainforest, and slowly fermented and dried in the sun by the farmers, who take great pride in the chocolate company they co-own.

• Divine Chocolate Ltd is the only Fairtrade chocolate company that is also co-owned by cocoa farmers. Kuapa Kokoo, a co-operative of over 80,000 cocoa farmers in Ghana, benefit not only from the Fairtrade premium on the sale of their beans, but also receive a 44% share of Divine’s distributable profits giving the farmers more economic stability, as well as the increased influence in the cocoa industry company-ownership brings

• All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to make their own improvements to living standards and prospects for the future

• The UK chocolate market alone is worth approximately £4.1 billion a year (Mintel, 2015): if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.

• Divine Chocolate has won a number of prestigious awards. This year Divine’s Limited Edition Dark Chocolate with Cranberries and Hazelnuts was awarded one star in the Great Taste Awards. In 2014 Divine’s 38% Milk Chocolate with Toffee & Sea Salt was voted the “UK’s Favourite Fairtrade Product” in a public poll by the Fairtrade Foundation and Divine was named Social Enterprise of The Year 2014. Divine’s Dark Chocolate Ginger Thins and 70% Dark Chocolate with Chilli and Orange were both awarded one star by the Guild of Fine Food at the Great Taste Awards 2013. Divine was also voted a ‘Cool Brand’ 2013-14.

Aug 5, 2016

Divine taps into sweet and salty trend with NEW Divine Dark Chocolate with Pink Himalayan Salt

View the whole press release

Divine Chocolate, the only 100% Fairtrade chocolate company that is also co-owned by cocoa farmers will extend its flavoured range with the launch of new Dark Chocolate with Pink Himalayan Salt 100g bar in September 2016. The bars are launching in response to growing consumer demand for premium dark chocolate flavours and the continuing popularity of sweet and salty flavoured products.

Charlotte Green, Marketing Director at Divine Chocolate says “Chocolate with salt products are the top sellers in Waitrose, and currently growing ahead of the category as a whole. Pink Himalayan Salt is a premium ingredient sought by ‘foodies’ for its excellent taste credentials, offering discerning chocolate consumers the opportunity to increase their repertoire in the premium chocolate aisle.”

Divine Chocolate research indicates Pink Himalayan Salt is seen as an indicator of fine quality, with 77% of consumers surveyed saying it is a “premium quality” product.*

The new bar contains crystals of the finest Pink Himalayan Salt carefully balanced with the finest 60% dark chocolate. All Divine’s cocoa is grown in Ghana by Kuapa Kokoo, the co-operative of cocoa farmers who own 44% of the Divine company, leading to greater economic stability and influence in their industry. Co-ownership also means that farmers receive a share of the distributed profits as well as 2% of annual turnover from the Divine company which is invested in producer support and development programmes such as adult literacy schemes for women.

Pink Himalayan salt has been popularised in the food world due its distinctive taste credentials, colour and perceived benefits. A mineral rich crystal salt sourced from the Punjab province in the foothills of the Himalayas, it was formed over 250 million years ago from ancient unpolluted seas so is salt in its purest form. It is a nutrient rich, natural salt unharmed by toxins or pollutants and is said to contain all 84 elements found in the human body.

All Divine’s chocolate is sweetened with sugar from Kasinthula, a Malawian Fairtrade co-operative and flavoured with vanilla from Fairtrade farmers in Madagascar. The new bar is free from artificial flavourings, colourings and preservatives, suitable for vegetarians and also palm oil free, for a sophisticated and rewarding treat.

With a recommended retail price of £2.19 for 100g, the bar will be available at Wholefoods stores, wholesalers and through Divine Chocolate’s online shop from September 2016.

Join the Divine chocolate community at
Twitter.com/divinechocolate
Facebook.com/divinechocolate
Instagram.com/divinechocolateuk
www.divinechocolate.com

* Divine Chocolate consumer research, agree with statements “Is of premium quality”, February 2016

-ENDS-
For further information on Divine chocolate, samples, images and recipes please contact Gemma Hood on gemma@divinechocolate.com or 0207 378 6550

Editors notes:
Divine Dark Chocolate with Pink Himalayan Salt will be available in 100g bars RRP £2.19 at Wholefoods, Suma, Premcrest, Tree of Life, Essential, Hider, Spark Etail, Infinity Foods and www.divinechocolate.com from September

Kosher certified, suitable for vegetarians, free from GM ingredients. May contain gluten, milk, nuts and soya.

About Divine Chocolate
• Divine chocolate is made with the finest quality Fairtrade cocoa beans from Kuapa Kokoo, a co-operative of smallholder farmers in Ghana. The cocoa is grown in the shade of the tropical rainforest, and slowly fermented and dried in the sun by the farmers, who take great pride in the chocolate company they co-own.

• Divine Chocolate Ltd is the only Fairtrade chocolate company that is also co-owned by cocoa farmers. Kuapa Kokoo, a co-operative of over 80,000 cocoa farmers in Ghana, benefit not only from the Fairtrade premium on the sale of their beans, but also receive a 44% share of Divine’s distributable profits giving the farmers more economic stability, as well as the increased influence in the cocoa industry company-ownership brings

• All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to make their own improvements to living standards and prospects for the future

• The UK chocolate market alone is worth approximately £4.1 billion a year (Mintel, 2015): if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.

Divine Chocolate Ltd’s shareholders are:
o Kuapa Kokoo www.kuapakokoo.com
o TWIN Trading www.twin.org.uk
o Oikocredit www.oikocredit.org
o LWR www.lutheranworld.org/
o SERRV www.serrv.org/
o Weinrich www.weinrich-chocolates.com/
o Christian Aid www.christianaid.org.uk

Aug 5, 2016

Share the love this Christmas with Divine, the chocolate company with a heart

View the whole press release

Divine Chocolate, the Fairtrade and farmer-owned chocolate company, reveals its UK Christmas range of festive favourites and new innovations for 2016.

All Divine’s products are made with Fairtrade-certified cocoa beans grown with pride by Kuapa Kokoo, the co-operative of Ghanaian cocoa growers which owns 44% of the Divine company. Co-ownership ensures the farmers receive the biggest share of the distributed profits, as well as greater economic stability and increased influence in the cocoa industry.

Divine Chocolate’s Christmas range offers choice for gifting and sharing for adults and children alike, with new limited edition products and firm favourites relaunched to continue to engage and delight premium chocolate consumers.

Charlotte Green, Marketing Director at Divine Chocolate says ‘Christmas is the biggest chocolate occasion of the year with purchases driven by social occasions and gifting, which is why our new festive range inspires friends and family to share the love with premium chocolate. At Divine we’re dedicated to delighting and engaging our customers with exciting new products that always deliver on taste, and 2016 is no exception.’

NEW: The Divine Chocolate Tasting Set – RRP £5.50
Divine Chocolate’s biggest piece of innovation for the last three years has been developed in response to shopper preference for smaller chocolate portions suitable for sharing, and to introduce premium chocolate consumers to the Divine range via accessible flavours. The Tasting Set includes 12 little bars of smooth milk, rich dark and creamy white flavours to suit a range of tastes and occasions. 80% of consumers surveyed indicated they would choose the Tasting Set as a gift, 60% would enjoy for themselves and 45% would purchase to share.*

NEW: Divine Milk & Dark Chocolate Caramel Belgian Hearts – RRP £2.50
A new release for Christmas 2016, this mini box of four luxury milk and dark Belgian chocolate hearts are filled with palm oil free caramel, for individual indulgence or as a shareable gift. Ideal for a small gesture gift, or for topping up a non-chocolate main gift.

Divine Milk & Dark Chocolate Belgian Selections – RRP £5 for eight chocolates / £10 for sixteen
Divine’s classic selection boxes of soft centred Belgian chocolates are relaunching with new premium packaging to convey the quality credentials and encourage boxed chocolates consumers to trade up to a luxury and ethical product. Divine Chocolate consumer research demonstrated increased perception of the premium qualities of the product as well as higher levels of purchase intent as a gift.**

Divine Advent Calendar – RRP £4
Divine’s advent calendar combines a traditional nativity scene with a beautiful winter wonderland snow globe, by illustrator Stephen Waterhouse. Each window opens to reveal the Christmas story and a delicious milk chocolate heart, as well as “Merry Christmas” in a different language with corresponding flag behind each chocolate heart to highlight Divine Chocolate’s international producers and partners.

The advent calendar, which is endorsed by Christian Aid and Comic Relief, also includes games and information for children about Fairtrade and Kuapa Kokoo, the co-operative of cocoa farmers who co-own the company including adult literacy programmes.

The advent calendar will be supported by marketing and PR activity in the run up to the festive season.

NEW: Divine Chocolate Christmas Limited Edition Bars – RRP £2.19 each
Divine’s annual limited edition flavours are relaunching in 2016 with a renewed focus on traditionally festive flavours to get consumers in the mood for Christmas, with Milk Chocolate with Spiced Cookies and Dark Chocolate with Cranberries and Hazelnuts which was awarded a gold star in the Great Taste Awards 2016. As well as Divine’s distinctive West African Adinkra symbols which can be found across the range, the limited edition bars also include festive motifs.

NEW: Divine Giant Milk Chocolate Coin – RRP £2
Divine Chocolate gives “Big Change” with this new addition to the Christmas range; a Fairtrade, kosher certified milk chocolate coin made with cocoa grown by farmers who co-own the company. With a luxury, embossed gold foil wrapper, the Giant Coin is made with premium chocolate to encourage trading up on impulse purchases, stocking fillers, topping up other gifts or for personal consumption. Divine consumer research indicated 78% of consumers would buy the giant coin for a child and 41% and 35% for Teens and Adults***

Divine Milk and Dark Chocolate Coins – RRP £2
A firm favourite for Christmas or Hanukkah traditions, these Ou certified kosher coins with recognisable Divine branding offer customers an opportunity to trade up to the delicious Divine chocolate recipe as a premium alternative to competitor products. The dark chocolate variety offers a rare choice for dark chocolate lovers to enjoy this traditional gift, and is also suitable for vegans.

Divine Milk Chocolate Lollies – RRP £1.20
Targeting the impulse sales category for children seasonal novelties, these milk and white chocolate snowman and reindeer lollies have a new branded SRP, display merchandiser and label for 2016 with Divine branding and the Fairtrade logo to demonstrate the product’s quality and ethical credentials.

Dark Chocolate Mint Thins and Dark Chocolate Ginger Thins – RRP £3.50
Divine’s premium dark chocolate thins offer sophisticated sharing options for entertaining and gifting this Christmas, with classic soft centred mint, or unusual soft centred ginger for additional fixture variety.

Divine Chocolate Hearts – RRP £5
Available in rich 70% dark chocolate, smooth milk chocolate and creamy white chocolate with strawberry pieces, these individually wrapped foil hearts are presented in luxury card packaging for stocking fillers, gifts, and as an opportunity for sharing premium chocolate in a variety of flavours.

-ENDS-

For images, samples and more information please contact Gemma Hood at gemma@divinechocolate.com or on 0207 378 6550

Notes to Editor

All Divine’s Christmas products are certified Fairtrade and are free from artificial flavourings, colourings and preservatives, and suitable for vegetarians.

*Divine Chocolate consumer research, agree with statements, February 2016
** Divine Chocolate consumer research, agree with statements “Is of premium quality” and “I would give as a gift”, February 2016
***Divine Chocolate consumer research, agreement with statements, February 2016

Divine Chocolate Tasting Set RRP £5.50
Divine Milk & Dark Chocolate Caramel Belgian Hearts RRP £2.50
Divine Milk & Dark Chocolate Belgian Selections RRP £5 for eight chocolates / £10 for sixteen
Divine Advent Calendar RRP £4
Divine Chocolate Christmas Limited Edition Bars RRP £2.19 each
Divine Giant Milk Chocolate Coin RRP £2
Divine Milk and Dark Chocolate Coins RRP £2
Divine Milk Chocolate Lollies RRP £1.20
Divine Dark Chocolate Mint Thins RRP £3.50
Divine Dark Chocolate Ginger Thins RRP £3.50
Divine Dark Chocolate Hearts RRP £5
Divine Milk Chocolate Hearts RRP £5
White Chocolate & Strawberry Hearts RRP £5

About Divine Chocolate
• Divine chocolate is made with the finest quality Fairtrade cocoa beans from Kuapa Kokoo, a co-operative of smallholder farmers in Ghana. The cocoa is grown in the shade of the tropical rainforest, and slowly fermented and dried in the sun by the farmers, who take great pride in the chocolate company they co-own.

• Divine Chocolate Ltd is the only Fairtrade chocolate company that is also co-owned by cocoa farmers. Kuapa Kokoo, a co-operative of over 80,000 cocoa farmers in Ghana, benefit not only from the Fairtrade premium on the sale of their beans, but also receive a 44% share of Divine’s distributable profits giving the farmers more economic stability, as well as the increased influence in the cocoa industry company-ownership brings

• All Divine products carry the Fairtrade Mark. This is an independent guarantee certified by the Fairtrade Foundation that the ingredients are sourced under internationally agreed fair trade terms and conditions. These include a guaranteed, secure minimum price, an extra social premium payment for the farmers to invest in their own community programmes, long term trading contracts, decent health and safety conditions – all aimed at empowering farmers to make their own improvements to living standards and prospects for the future

• The UK chocolate market alone is worth approximately £4.1 billion a year (Mintel, 2013): if Fairtrade products can capture even a small proportion of that market, producers in developing countries gain real benefits.

• Divine Chocolate has won a number of prestigious awards. Divine’s Limited Edition Dark Chocolate with Cranberries and Hazelnuts was awarded a gold star in the Great Taste Awards 2016, in 2014 Divine’s 38% Milk Chocolate with Toffee & Sea Salt was voted the “UK’s Favourite Fairtrade Product” in a public poll by the Fairtrade Foundation and Divine was named Social Enterprise of The Year 2014. Divine’s Dark Chocolate Ginger Thins and 70% Dark Chocolate with Chilli and Orange were both awarded one star by the Guild of Fine Food at the Great Taste Awards 2013. Divine was also voted a ‘Cool Brand’ 2013-14.

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