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PRESS RELEASE – 9th August 2015
STAND NUMBER: 3415
DELICIOUSLY DIFFERENT ANGLO-INDIAN CHOCOLATE BARS LAUNCHED
DUKE OF DELHI SOLD AT HARRODS, FORTNUM AND MASON, DEAN & DELUCA
A brand new and innovative range of authentically produced Anglo-Indian snack mixes comes to Fortnum & Mason.
Duke of Delhi started out its culinary journey making innovative Bombay mixes that are much hipper than its distant relative with intriguing and exciting flavours including dark chocolate and honeycomb. They have now turned their product on its head and made Bombay Mix Chocolate Bars and Buttons.
Unusual and quirky inclusions that combine with flavours such as cardamom and vanilla, toasted coconut, Indian cinnamon and lime together with myriad of crunchy morsels, which come together in an adventurous taste sensation.
Despite the grandiose title, Duke of Delhi is a modest operation. Dreamt up by a British born brother-and-sister team its’ humble beginnings are on the hot streets of Delhi where whilst looking for Cornish pasties two naïve youngsters were faced instead with wonderful smells, tastes and sounds which led them on a journey of discovery. Many years later and together with their Gran they set out to recreate traditional Indian street snacks with a fresh and completely unprecedented British twist.
Duke of Delhi still has a very strong family ethos behind the company and everything is prepared and hand mixed by them.
The bold packaging and imagery used on the bars is again taken from their first glimpses on those hot streets of Delhi crowded with rickshaw pullers and hurried shoppers, there is a lovely procession of vehicles (or is that a traffic jam?) on the label which conjures up the vibrancy of Delhi.
Duke of Delhi is working closely with the Elephant Family charity: 7% of profits made go towards helping elephants back in India. Elephants are clearly important to the founders and there are lovely children stories about the British boy and his Elephant (called Duke) coming soon.
100g Delhi Mixes
Via the website www.dukeofdelhi.com
About Asif Walli
British born Asif Walli and co-founder of Duke of Delhi says, “my sister and I were both born in England but we still have roots in India and so does our brand. It’s a concoction of flavours and ideas. Why can’t we have dark chocolate and Bombay Mix in a bar?”
Asif is running on a trend here as according to Mintel*, there has been a growing demand for creative flavours, both with British and exotic origins, with 28% of chocolate eaters wishing to try chocolate with something different. It says interest in added ingredients and different textures may help brands into growth. In addition Mintel expects “an increasing hare of growth in these types of snack products may derive from up-and-coming categories, which provide the consumer with something a bit different.”
Like most other entrepreneurial food businesses Duke of Delhi began at various markets around London for a number of years and is only now getting the recognition with a placement at the prestigious Queens food emporium Fortnum and Masons.
“Like so many others on this journey there are ups and downs and plenty more of the road to go but its exciting to drive that car and see where you end up.”
* Chocolate and Confectionary 2012 and 2013 – Mintel
For further information, press and photo requests please contact:
Asif Walli, email@example.com 07956 248420
Elephant Family, http://www.elephantfamily.org +44 (0)20 7251 5099