Trend Watch: Expanding with Ready-to-Drink
10 Sep 2024
Drinks Uncovered
Consumer behaviours are shifting towards greater convenience, driving the rapid expansion of the Ready-To-Drink (RTD) category. As people seek products that fit their busy lifestyles, RTD options offer instant consumption and are perfect for socialising or on-the-go. In this session, discover where this trend is going, why consumers are increasingly choosing RTD products, and how to leverage this trend effectively in your store to meet evolving consumer demands.
Chairperson