In order to promote the new brand image of the Frotz brand image, which encompasses the extensive portfolio of IQF frozen fruits and frozen fruit purees, part of the Arotz Foods sales team, led by José Ignacio Ruíz, traveled to this professional fair. “We could not miss such an event. We are aware that, particularly in the Horeca channel, customers benefit from the ease of use and time savings that our frozen fruit purées represent”, said José Ignacio, who returns from Madrid with new contacts and the satisfaction of position Frotz on a par with major international competitors.

Unlike in the previous edition in which we participated as Arotz and in which our activity was mainly focused on the commercial aspect, for the first time at InterSICOP, our brand was present with technical seminars and demonstrations given by our partner the pastry chef Ricard MartínezThis allowed us to show the attendees live how it is possible to make state-of-the-art pastry and ice cream preparations without much hassle thanks to our wide range of frozen products.