The International Association to Iberic Ham

The Interprofessional Association of Iberian Pork (ASICI) has launched a new international promotion campaign under the slogan “Discover the passion of Europe with Iberico Ham from Spain, Awaken your Ibérico Sense". This initiative is supported by the EU and the Spanish Ministry of Agriculture, Fisheries, and Food, and aims to spread the culture of Iberian Ham among consumers in the United Kingdom, as well as other significant markets such as China and Japan.

Through this new campaign of training, education, and information about Iberian Ham, the Interprofessional Association intends to internationally consolidate this culinary emblem as a unique gourmet product in the world. The campaign also aims to improve its visibility and positioning, highlight its quality, and increase awareness of its distinctive attributes, characteristics, and value proposition as a product of the EU.

“Discover the passion of Europe with Iberico Ham from Spain, Awaken your Ibérico Sense” is a three-year project that seeks to continue the successful ‘Iberian Hams Ambassadors World Project’, developed over the past three years (2021-2024).