Speciality & Fine Food Fair, taking place on 10-11 September at Olympia London, has announced an exciting new partnership with the Farm Retail Association (FRA) to host an exclusive launch party showcasing the association’s extensive rebranding. 

On the afternoon of Wednesday 11 September, members of the FRA are invited to an exclusive event at the Fair where the new brand identity will be revealed. This highly anticipated unveiling will also include the announcement of the winners of the Farm Retail Awards and details about the FRA's 2025 conference. 

Joining the farm retail community for the occasion will be the association's patron, Hugh Fearnley-Whittingstall.  

Fearnley-Whittingstall expressed his enthusiasm for the upcoming event, saying, “I’m delighted to be joining the Farm Retail Association at Speciality & Fine Food Fair this September to celebrate the start of a new chapter for the association and to connect with the amazing farm retail community.” 

Emma Mosey, Chair of the Farm Retail Association, adds: "The UK's food system is at a crossroads. We believe that the future of food lies in supporting local farmers and independent retailers. With our rebrand, the Farm Retail Association is committed to leading a food revolution that puts real, local food at the heart of our diets and communities."  

The collaboration between Speciality & Fine Food Fair and the Farm Retail Association underscores a shared passion for celebrating and promoting excellence in the artisan food & drink industry.  

Attendees can look forward to a vibrant showcase of new and unique products, opportunities to forge valuable business connections, and insights into the evolving landscape of retail, hospitality, and speciality food & drink. 

Nicola Woods, Event Manager for Speciality & Fine Food Fair, says: “The farm retail community is closely linked to the world of speciality and fine food, and we can’t wait to welcome members of the Farm Retail Association to this year’s event. 

“In addition to networking with other members of the FRA community, visitors will have the opportunity to sample some of the most innovative and exciting products in the world of artisan food and keep up to date with all the latest trends in the sector.” 

This year’s Fair promises to be a landmark event as it celebrates its 25th anniversary, blending tradition with innovation and setting the stage for future growth and collaboration within the speciality food and farm retail sectors.  

Speciality & Fine Food Fair takes place on 10-11 September at Olympia London. To find out more, and to register for your complimentary trade ticket, visit specialityandfinefoodfairs.co.uk.