Speciality & Fine Food Fair has announced an extensive new media partnership with podcast platform FoodFM.

The partnership has been formed to help promote and celebrate new and innovative food & drink businesses.

Launched in lockdown at the end of 2020, FoodFM has already established a unique place in the media, hosting podcasts with a stellar line-up of presenters and guests including:

• Ruth Rogers, Owner of Michelin starred Italian restaurant, The River Café
• James Averdieck, Founder, Gü Puds and The Coconut Collaborative
• Jack Scott, Founder, Dash Water
• Alison Swan Parente, Founder, School of Artisan Food
• Jamie Hirsch, previous UK & International Account Manager, ManiLife.

The partnership will see FoodFM creating content in the run up to and live at Speciality & Fine Food Fair 2022, showcasing the trends and products on show.

FoodFM is co-founded by Caroline Kenyon, who is also Director of The Food Awards Company, the organisation behind Pink Lady® Food Photographer of the Year and Tiptree World Bread Awards UK and USA.

Nicola Woods, Event Manager for Speciality & Fine Food Fair, commented: “We're thrilled to be partnering with FoodFM and The Food Awards Company, celebrating the innovative businesses we welcome to the Fair. This collaboration is a great opportunity to provide more value to the food & drink producers we work with and to showcase their products in new and exciting ways.”

The shortlisted entries for the Pink Lady® Food Photographer of the Year's ‘On the Phone' category, in aid of Action Against Hunger, will be showcased at the event.

Caroline Kenyon, Director at The Food Awards Company added: “Speciality & Fine Food Fair is a hugely well-respected event in the food & drink sector, and we're pleased to be joining forces with the team to highlight exciting products and innovative food photography at the Fair.”