Speciality & Fine Food Fair, taking place on 10-11 September at Olympia London, has announced an exciting new partnership with IND!E and Ocado, providing two innovative food & drink brands with the opportunity to secure a listing with the online supermarket.

Open to producers exhibiting at Speciality & Fine Food Fair 2024, Pitch Live will see brands take part in a Dragon’s Den style live pitch on the Fair’s Talking Trends stage, before one food brand and one drinks brand are declared the winners.

The two winning brands will secure a listing on Ocado through the IND!E partnership. The IND!E shop-in shop at Ocado will be a dedicated space to showcase a curated selection of innovative products from emerging brands, offering customers a unique shopping experience and giving SMEs the chance to reach a wider audience.

Hannah McKillop, Marketing Manager at IND!E, comments: “We've decided to partner with Speciality & Fine Food Fair again for 2024 because it aligns perfectly with our mission to connect with and support high-quality, innovative brands and help them get into retail.

“The Fair provides a unique platform for emerging brands to showcase their products to a diverse and engaged audience, fostering brand awareness and loyalty. Additionally, our past collaborations have proven successful, and it has been fantastic to work with the winner of Pitch Live last year in bringing their products to UK consumers."

Nicola Woods, Event Manager for Speciality & Fine Food Fair, adds: “We’re delighted to be working with the IND!E team again and expanding Pitch Live for 2024 with highly desirable listing with Ocado for two talented food and drink brands.

“The Fair is passionate about offering opportunities to artisan food & drink brands to get in front of key buyers and new consumer audiences, and this is an amazing chance for the right brands to shine. The perfect pitch combines a killer product, clear USPs, a compelling story and knock-out branding, and we can’t wait to see which producers succeed in Pitch Live this year.”

Freya O’Mara, Trading Manager, Pantry and Speciality Foods at Ocado Retail says, "We are incredibly excited to be part of Pitch Live at the Speciality & Fine Food Fair 2024. This event is a fantastic opportunity to connect with the most promising and innovative food and drink brands.

“At Ocado and through our partnership with IND!E, we are passionate about bringing our customers the best and most unique products available, and Pitch Live allows us to discover and support the next generation of standout brands. We look forward to seeing the creativity and quality that this year's participants will bring to the table."

Speciality & Fine Food Fair takes place on Tuesday 10 September – Wednesday 11 September at Olympia London. To find out more about everything happening at this year’s event, and to secure your complimentary trade ticket, visit specialityandfinefoodfairs.co.uk.