How to stand out in a crowded market

In today’s competitive market, personalising your packaging with your logo is a strategic move that can profoundly impact your business. For both start-ups and established enterprises, incorporating your logo on products may seem daunting due to costs and ROI challenges. However, the benefits extend well beyond just visual appeal.

Your logo symbolises your brand’s values, quality, and identity, setting your products apart in a crowded marketplace. It fosters brand recognition and builds customer loyalty. A LucidPress study found that consistent brand presentation can increase revenue by up to 23%. Your logo on packaging creates trust and familiarity, encouraging customers to choose your product over competitors.

Personalised packaging is also a powerful marketing tool, catching potential customers' eyes and making products stand out in stores and online. Dotcom Distribution reports that 40% of consumers are likely to make repeat purchases from brands with premium packaging. It enhances your brand’s image, providing a cohesive and professional look.

Stand out packaging can also drive word-of-mouth marketing, as customers are more likely to share unique packaging on social media. According to Dotcom Distribution, over a third of consumers have shared product images due to attractive packaging. Adding your logo to your packaging boosts brand recognition and loyalty, serving as an effective marketing tool that drives business growth.

Sell More This Christmas with Personalised Packaging

The festive season is a critical time for boosting sales, and personalised packaging can give your business the edge it needs to stand out. In mail-order retail, packaging serves as your storefront and a tangible interaction customers have with your brand. The packaging you select not only establishes your brand identity but also represents your company when it your customers receive it. So why settle for plain when you can choose personalise?

Recognisable names or logos transcend mere words on a pen. Branding your products conveys reputation and quality, carrying valuable messages that people associate solely with your business. In an age which standing out is everything, studies have shown that 91% of customers who receive a useful logo-branded item, such as tote bags, will use it – providing effortless consumer exposure.

WBC's personalisation services help you create branded packaging in small or large quantities at an affordable price, with lead times as quick as 7 to 10 days. Visualise your logo adorning everything from gift boxes and tissue paper to packing tape, gift tags, and tote bags. A complete suite that enhances brand identity and customer experience.

Overprinting plain stock products is a cost-efficient way of having your own branded gift packaging without the huge price tag that bespoke packaging usually incurs. A simple 1 bottle kraft gift box starts from just £1.28 a unit. Add on your print cost (from just £0.48 a unit) and you could have your own branded gift packaging for as little as £1.76 apiece.

At WBC, over 1,600 of our products can be personalised with your logo, company name, or message. If you want to completely alter the product's look, you can use our Bespoke service and have the whole product designed to your specific functional and aesthetic needs. Our in-house designers are ready to transform our ordinary products into a symbol of your brand, at no extra cost.

This Christmas, maximise your sales potential by leveraging the power of personalised packaging. Stand out in the festive rush with unique, branded packaging that not only catches the eye but also creates a memorable unboxing experience for your customers. The right packaging can turn a one-time buyer into a loyal customer, ensuring repeat business long after the holiday season has ended.

If you want to see our products in person, come visit us at this year's Speciality Fine Food Fair on stand 2036. Our dedicated team of key account managers will be on hand to answer any questions you may have regarding our personalisation and Bespoke range.

Alternatively, if you can’t visit us at the show you can call the team on 020 7737 4040 or email at sales@wbc.co.uk.