Speakers

TRKR supports FMCG suppliers across all categories, with a specific focus on Category Management and New Product Development. Clients ranging from Peperami and McBride, to BrewDog and Quintessential Brands.

Mark is co-founder & Insight Director at TRKR, leading Category Management and Bespoke Insight projects for clients. Mark not only supports clients with accessing EPOS and Panel data from NIQ and Kantar, he also then creates compelling retail trade arguments and often presents to retail buyers alongside TRKR clients as their outsourced insight expert.

Mark has helped several brands achieve national listings with Tesco and Sainsbury’s in particular, as well as winning private label tenders with M&S.

Prior to TRKR, Mark spent 15 years at Kantar Worldpanel as Business Unit Director where he headed up the Ireland and Scotland business units, responsible for a combined turnover of £6m. He also supported the UK government with their National Obesity Strategy by identifying the shopping and usage trends within different BMI segments.